Later this afternoon (1st August 2018), Disney EMEA will launch shopDisney, a new one-stop destination offering the best assortment of Disney, Pixar, Star Wars and Marvel products for fans of all ages across toys, accessories, fashion, homeware and more.
Launching in the UK, France, Italy, Spain and Germany, the breadth of product will appeal to a range of different audiences beyond the traditional and expected, from kids and families to teens and young adults. New expanded categories have also been added to the online offering, with a focus on: Toys, Collectables, Baby, Fashion and Accessories, and Disney Parks Collection.
Co-branded products and collaborations will be a big feature on the new site. At launch, a range of fashion items, accessories, toys and home ware will be available from brands such as Funko, LEGO, Samsonite, Hype, Clarks, and many more.
Graham Burridge, Managing Director of Disney Stores Europe, said: “shopDisney is the ultimate online destination for the most extensive collection of curated Disney, Pixar, Star Wars and Marvel merchandise from our Stores, Parks, and brand partners.
“We know that people love the Disney brand and we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there, bringing together the Disney Store ranges you know and love plus Parks merchandise and the best brand collaborations such as Clarks, LEGO and Samsonite. With a slick look and feel and great functionality, plus new product categories, the new shopDisney site will appeal to new and current fans across all ages, whether you’re three or 73.”
The Disney Parks Collection, brought to shopDisney by Disneyland Paris, will see curated products on the site covering a broad base of categories, with this range increasing over time. This means fans will be able to get their hands on sell out items such as the Rose Gold Sequined Minnie Ears. The Disney Parks Collection will be available on shopDisney.co.uk and shopDisney.fr at launch.
ShopDisney will also continue to allow guests to buy all their favourite Disney Store gifts and toys, with an increased focus on personalisation and customisable products on the new site, such as the new Disney Monogram range available in the UK.
Complementing the shopDisney online launch, as part of its strategy to attract new audiences, a number of Disney Stores across Europe will also feature a curated selection of adult product, particularly the new fashion and accessory ranges for adults.
We look forward to experiencing shopDisney later today — happy hunting!
