Official Blog: In the Star Wars Galaxy, Innovation Leaps from Screen to Toy Aisle

Our regular Curto Burns Collectors Cast guest Steve Sansweet bring us his latest entry to the Official Blog, this time focusing on the innovations brought about by the toy industry while being inspired by what is seen in the Star Wars films.

In the toy businesses innovation means something a lot different than devising ways to film spaceship battles or digital picture and sound editing systems. There are problems of size, pricing, and scale, for example. Trying to take the latest cutting-edge technology developed for military or industrial use and making it “toyetic,” could be hazardous to a company’s health. Adapting proven technology through clever adaptation and design, however, is another matter.

SOURCEOfficial Blog
Mark Newbold
Former Daily Content Manager and Program Director for Jedi News and the podcast network (August 2010 to August 2017). Former Co-host RADIO 1138 and Take Cover on the Jedi News Network.