
Her Universe founder Ashley Eckstein has revealed that the 11th Annual Her Universe Fashion Show, presented by Universal, will return to San Diego Comic-Con on July 24th, 2025, at 6pm PT in the Manchester Grand Hyatt with a Wicked theme.
“This is going to be our most AMAZAFYING show yet! It is a dream come true to have Universal as our sponsor for this year’s event! After experiencing the first Wicked film in IMAX, I was so inspired both creatively and emotionally. I cannot wait to defy fashion on the runway at San Diego Comic-Con!” said Eckstein in a statement.
Melissa Rodriguez, VP of Global Franchise Strategy for Universal Products & Experiences, added, “Wicked’s story of empowerment, sisterhood and equality resonates with fans of all ages, and aligns perfectly with what Her Universe stands for within the fan culture. This year’s Her Universe Fashion Show will surely defy gravity and we can’t wait to see where designers’ imaginations take them – the possibilities are unlimited!”
The submission portal for designers looking to showcase their “Defying Fashion” creations opens on Friday, March 28th and will remain open until Monday, April 28th. For official rules and guidelines, visit their site.







