It seems that Force Friday certainly brought the power of the Force to tills across the States as figures show a huge increase in turnover.
This month saw the debut of new merchandise for Star Wars: The Force Awakens, with US retailers opening their doors at midnight on 4th September.
forcefriday480NPD figures reveal the top three super categories made up 87% of total dollar sales for the week, with action figures, accessories and action role back in front with 42% of the sales. Building sets follow at 27% with vehicles making up 18%.
Juli Lennett, senior vice president of the U.S toys division at The NPD Group, said: “Force Friday provided a phenomenal lift for Star Wars, growing sales by six times its recent average weekly sales. About $1 of every $11 for the week was spent on a Star Wars toy.”
The top selling Star Wars item for the week was Hasbro’s Star Wars The Black Series Figure 6” assortment.