Mattel took a big hit during the last quarter despite stellar sales of their Star Wars line, mainly due to the vital loss of their girls Disney licence.
Sales across its other girls’ brands fell more heavily, impacted by weak sales of Monster High fashion dolls and loss of the Disney license. Monster High is a work in process, Sinclair said, adding that Mattel is in the process of revamping the brand by restructuring the price points and adding fresh content. The loss of the licence to produce Disney Princess and Frozen dolls – which accounted for around $455 million, or 7 percent of Mattel’s total gross sales, in 2015 – also had a significant effect on the first quarter numbers.