Hasbro has announced its financial results for Q2 2026 with its 16% growth predominantly coming from Magic: The Gathering, although an increase in the Consumer Products segment was partially attributed to products from Star Wars: The Mandalorian and Grogu.
Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the second quarter 2026.
“Hasbro posted another quarter of topline growth, led by Wizards of the Coast,” said Chris Cocks, Hasbro Chief Executive Officer. “Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes. With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders.”
“This quarter’s broad-based strength across the business gives us the conviction to raise our full-year guidance,” said Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer. “Moving forward we are leaning into our $1B share repurchase authorization as we continue to balance investment in the business with returning cash to shareholders.”
Second Quarter 2026 Results
• Hasbro, Inc.’s revenue increased 16% vs. LY, driven by growth in Wizards and Digital Gaming (+27%) and Consumer Products (+5%), partially offset by a decline in Entertainment (-20%).
• Operating profit was $253 million and Adjusted operating profit was $282 million, (+14% vs. LY) reflecting topline momentum and favorable mix.
• Results include a $56 million impairment related to the Company’s refocused Digital Games portfolio for 2028 and beyond.
• Reported net earnings were $1.12 per diluted share and Adjusted net earnings per diluted share were $1.28.
• Returned $133 million to shareholders through the quarterly dividend and share repurchases.
• During the quarter, the Company deployed $55 million toward debt reduction.Second Quarter 2026 Segment Details
• Wizards and Digital Gaming Segment
· Revenue increased 27%, led by Magic: The Gathering (+32%). Digital and licensed gaming grew 17%.
· Magic: The Gathering growth fueled by Secrets of Strixhaven and Marvel Super Heroes.
· Monopoly Go! contributed $44 million of revenue in the second quarter.
· Operating profit of $270 million (+12% vs. LY), with a 41% operating margin, includes a $56 millionimpairment charge related to the Company’s refocused Digital Games portfolio offset by favorable benefits from scale and mix.• Consumer Products Segment
· Revenues were up 5% in the quarter despite disruption from the previously disclosed unauthorized network access.
· Q2 sales benefited from entertainment releases, including Star Wars: The Mandalorian and Grogu, and momentum in GEM2 categories.
· Operating loss of $15 million and Adjusted operating loss of $8 million (NM vs. LY) reflects incremental tariff expense, entertainment-related mix shifts, and normal seasonality.• Entertainment Segment
· Revenue decline of 20% related to the nature and timing of deals.
· Operating profit of $6 million and Adjusted operating profit of $9 million down 15% primarily due to timing.Year-to-Date 2026 Results
• Year-to-date Hasbro, Inc. revenue increased 15% vs. LY, driven by growth in Wizards and Digital Gaming (+27%) and Consumer Products (+2%), partially offset by a decline in Entertainment (-22%).
• Operating profit was $523 million and Adjusted operating profit was $569 million, (+21% vs. LY) reflecting a strong topline. Both figures include a $56 million impairment related to the Company’s refocused Digital Games portfolio.
• Reported net earnings were $2.51 per diluted share and Adjusted net earnings per diluted share were $2.76.
• Returned $239 million to shareholders through the quarterly dividend and share repurchases.
• During the first half of the year, the Company deployed $147 million toward debt reduction, including the issuance of $400 million of new notes. The proceeds of which will be used to fully repay its November 2026 maturities, with the balance applied to the repurchase of higher-rate, longer-dated securities.Year-to-Date 2026 Segment Details
• Wizards and Digital Gaming Segment
· Revenue increased 27%, led by Magic: The Gathering (+34%). Digital and licensed gaming grew 10%.
· Magic: The Gathering benefited from growth in tabletop and digital revenues, across first-party and Universes Beyond Premiere sets, along with momentum in Secret Lair & Backlist.
· Year-to-date Monopoly Go! contributed $86 million of revenue.
· Operating profit of $568 million (+20% vs. LY), with a 46% operating margin, include a $56 millionimpairment related to the Company’s refocused Digital Games portfolio.• Consumer Products Segment
· Revenues increased 2% as momentum in GEM2 categories and entertainment more than offset disruptions related to the previously disclosed unauthorized network access. Growth across key brands including Star Wars, Marvel, Peppa Pig, and G.I. Joe.
· Operating loss of $62 million reflecting normal seasonality and cyber-related impacts.
· Adjusted operating loss of $48 million reflects year-over-year tariff expense, timing-related sales disruptions from the unauthorized network access, and royalty expense tied to entertainment releases.• Entertainment Segment
· Revenue decline of 22% related to the nature and timing of deals.
· Operating profit of $23 million and Adjusted operating profit of $29 million up 5% primarily due to lower royalty expense.
Read the full press release from Hasbro here.
