Hasbro has reported their financial results for the third quarter 2026, with revenue up 15% compared with 2025, driven by growth in Wizards and Digital Gaming (+31%), Consumer Products (+4%) with some being attributed to Star Wars sales, and Entertainment (+9%).
“Inspiring a lifetime of play is our superpower, and this quarter showed what it can do,” said Chris Cocks, Hasbro Chief Executive Officer. “We delivered a fourth consecutive quarter of double-digit revenue growth, and Magic: The Gathering topped $600 million in quarterly revenue for the first time. Our asset-light licensing model lets great partners extend our brands while we focus on what we do best. With a Magic lineup that keeps building, we expect a strong finish to 2026 and continued growth in 2027.”
“This quarter again showed the power of Hasbro’s brand portfolio paired with strong execution,” said Gina Goetter, Hasbro Chief Financial Officer and Chief Operating Officer. “Given this momentum, we are raising our 2026 outlook and doubling our share repurchase target for the year, balancing investment in the business with returning cash to shareholders.”
Third Quarter 2026 Results
• Hasbro, Inc.’s revenue increased 15% vs. LY, driven by growth in Wizards and Digital Gaming (+31%), Consumer Products (+4%), and Entertainment (+9%).
• Operating profit was $517 million and Adjusted operating profit was $541 million (+52% vs. LY), reflecting topline momentum, favorable mix and cost productivity
• Results include approximately $55 million of tariff refunds.
• Reported net earnings were $2.77 per diluted share and Adjusted net earnings per diluted share were $2.90.
• Returned $206 million to shareholders through the quarterly dividend and share repurchases.
• During the quarter, the Company deployed $79 million toward debt reduction through open-market bond repurchases and U.S. Treasury purchases to prefund the 2026 and 2027 bond maturities.Third Quarter 2026 Segment Details
Wizards and Digital Gaming Segment
• Revenue increased 31%, led by Magic: The Gathering (+34%). Digital and licensed gaming grew 3%.
• Magic: The Gathering growth fueled by The Hobbit and Reality Fracture.
• Monopoly Go! contributed $41 million of revenue in the third quarter.
• Operating profit of $367 million (+46% vs. LY), with a 49% operating margin, includes a $7 millionbenefit from tariff refunds.Consumer Products Segment
• Revenues were up 4% in the quarter, led by Marvel, KPop Demon Hunters and Transformers.
• Q3 sales benefited from entertainment releases, including Spider-Man: Brand New Day, and continued momentum in GEM2 categories.
• Operating profit of $174 million and Adjusted operating profit of $178 million (+100% vs. LY) driven by productivity initiatives. Operating profit and adjusted operating profit include a $48 million benefit from tariff refunds.Entertainment Segment
• Revenue increased 9%, driven by growth in Family Brands.
• Operating profit of $17 million and Adjusted operating profit of $18 million up 63% due to favorable licensing mix.Year-to-Date 2026 Results
• Year-to-date Hasbro, Inc. revenue increased 15% vs. LY, driven by growth in Wizards and Digital Gaming (+28%) and Consumer Products (+3%), partially offset by a decline in Entertainment (-13%).
• Operating profit was $1,040 million and Adjusted operating profit was $1,110 million (+35% vs. LY), reflecting a strong topline. Both figures include a $56 million impairment related to digital games, nearly offset by a $55 million benefit from tariff refunds.
• Reported net earnings were $5.27 per diluted share and Adjusted net earnings per diluted share were $5.65.
• Returned $445 million to shareholders through the quarterly dividend and share repurchases.
• During the first nine months, the Company deployed $226 million toward debt reduction through open-market bond repurchases and U.S. Treasury purchases to prefund the 2026 and 2027 maturities.Year-to-Date 2026 Segment Details
Wizards and Digital Gaming Segment
• Revenue increased 28%, led by Magic: The Gathering (+34%). Digital and licensed gaming grew 7%.
• Magic: The Gathering benefited from growth in tabletop and digital revenues, across first-party and Universes Beyond sets.
• Year-to-date Monopoly Go! contributed $127 million of revenue.
• Operating profit of $935 million (+29% vs. LY), with a 47% operating margin, which includes a $56 million impairment related to the Company’s refocused digital games portfolio.Consumer Products Segment
• Revenues increased 3% as Marvel, Star Wars, Beyblade, and KPop Demon Hunters more than offset disruptions from the previously disclosed unauthorized network access.
• Operating profit of $112 million and Adjusted operating profit of $130 million (+119% vs. LY) driven by productivity improvements.Entertainment Segment
• Revenue decline of 13% related to the nature and timing of deals.
• Operating profit of $40 million and Adjusted operating profit of $47 million (+22% vs. LY) primarily due to lower program amortization.
Read the full press release from Hasbro here.
