Hasbro, The Entertainer, Forbidden Planet, and The LEGO Group are all finalists in the 2021 Licensing Awards, and The Mandalorian has been nominated for Best Teen/Adult licensed property.
Making a return to its physical format this year, the Licensing Awards will be celebrating the best in collaborations across the categories, from Best Licensed Live Event and Best Licensed Toys or Games Range, to Best Licensed Dress-Up and Best Retailer of Preschool’ Licensed Products.
The finalists will be deliberated over by a judging panel of over 200 retail buyers, offering expert input across the categories, with representatives from Asda, B&M, Blue Diamond Group, Character.com, Clarks, The Entertainer, Forbidden Planet, Games Workshop, John Lewis & Partners, Merlin Entertainments, Toymaster and more.
“After the year and a half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on September 14th, which will be some reunion,” said Ian Hyder, joint managing director of Max Publishing, owners and organisers of the event.
In addition to the returning categories this year, a new consumer award category will be joining The Licensing Awards 2021, with details being revealed soon.
RETAIL CATEGORY FINALISTS
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Character.com
The Entertainer
George@Asda
Nutmeg at Morrisons
Tesco
NextBEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Asda
Character.com
The Entertainer
Next
Smyths Toys
TescoBEST RETAILER OF ADULT LICENSED PRODUCTS
Asda
ASOS
Forbidden Planet
HMV
Primark
TescoBEST LICENSED TOYS OR GAMES RANGE
Adventures of Paddington Toy Range from Rainbow Designs
CoComelon Toys from Bandai
The Gruffalo Master Toy Range from Wow! Stuff
Maya Angelou Inspiring Women Barbie Doll from Mattel
Mini Brands Collectables from ZURU
Peppa Pig Wooden Mud Kitchen from HTI
Back to the Future Range from Playmobil UK
Pokémon Toy Range from Character Options
Super Mario Range from The LEGO GroupBEST LICENSED DRESS-UP OR PARTYWARE
DC Superheroes Sustainable Dress-up Range from Amscan
Disney Princess Collection for George@Asda from Christys by Design
Disney Princess Premium Range for Sainsbury’s from Smiffys
Harry Potter Boy’s Suitmeister Dress-up from OppoSuits
Mog The Cat Deluxe Costume from Smiffys
Peppa Pig Careers Dress-up Collection from Christys By Design
Pokémon Dress-up and Partyware Collection from Amscan
Roald Dahl’s Matilda Costume for Tesco from Smiffys
Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies MasqueradeBEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Barbie x Very.com Powered by Kindness Girls Athleisure Range from Very
LEGO x Adidas Children’s Footwear from Adidas
LEGO Ninjango X Hype Collection from Global Brands Group
Miffy Collection for Next from Fashion UK Global Licensing
Peppa Pig Girls Night Time Range for Tesco from Misirli
Roald Dahl x Natural History Museum Extraordinary Explorers Clothing Range from M&S
Roald Dahl Pyjamas Nightwear for TU at Sainsbury’s from Aykroyd and Sons
Super Mario Range for Zara from Fashion UK Global Licensing
The Wizarding World Kids Fashion Range from M&SBEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Animal Crossing Villager Squares Stationery Collection from Pyramid International
The Beatles Song Titles Greeting Card Range from Hype Associates
Boofle Stay at Home Greeting Card Range from Moonpig
The Gruffalo Stationery Range from Robert Frederick
The Mandalorian – The Child Greeting Card Range from UK Greetings
Minnie Mouse Positivity Collection from Hallmark Cards
Only Fools and Horses 40th Anniversary Stamp Collection from Royal Mail
Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
Spitting Image Greeting Cards Range from Emotional RescueBEST LICENSED FOOD OR DRINK RANGE
Barratt x Iceland Ice Creams from Ice Fresh
Ghostbusters Candy from Rose Marketing
Harry Potter Confectionery for M&S from Kinnerton Confectionery
Mr Men Little Miss Confectionery from Crème d’Or
Original Stormtrooper Galactic Dry Gin from Blue Tree
Peaky Blinders Wine from Vignobles Bardet
Peter Rabbit Classic Chocolate Novelties Easter Collection from Cadbury’s
Wallace & Gromit Biscuit Collection from Deans of Huntly
Xbox Celebration Cake from Finsbury FoodsBEST TEEN OR ADULT LICENSED PROPERTY
Barbie
Emoji
Friends
The Grinch
The Mandalorian
Marvel Universe
Peaky Blinders
Stranger Things
Wizarding World
All winners will be announced at a physical evening awards event on Tuesday, September 14th, held in The Great Room at The Grosvenor House Hotel in London.
