Add DIFF Eyewear to the ever-growing list of companies/manufacturers that have released products this year to celebrate the 40th anniversary of The Empire Strikes Back as they have announced a new line of sunglasses featuring designs inspired by Darth Vader, Princess Leia, R2-D2, C-3PO, and Boba Fett. Check out the intro to StarWars.com’s article below highlighting the new eyewear line and then head on over to DIFF’s website for more.
Growing up, Chad Dime was so inspired by the wise words of Jedi Master Yoda, he scrawled one of the teacher’s memorable quotes on the underside of his skateboards and surfboards. The handwritten message — “Do. Or do not. There is no try.” — served as a constant reminder for the ambitious kid.
Flash forward to 2014, when Dime co-founded and created DIFF Eyewear, inspired to fill a void in the monopolized eyewear industry with affordable, beautifully crafted frames constructed with luxury grade materials, such as handcrafted acetate and stainless steel metal, that also helped fund vision testing and eyewear for those in need. More recently, Dime got the chance to merge his love of Star Wars and eyewear design in the new Star Wars | DIFF collection celebrating the 40th anniversary of Star Wars: The Empire Strikes Back. The new line strikes a balance between recognizable Star Wars details subtly added to frames that, at a glance, are a stylish set of specs.
