New Yearlong Star Wars Consumer Products Campaign Launched as Power the Force

Power the Force is a yearlong products campaign celebrating all things Star Wars including Revenge of the Sith’s 20th anniversary, The Force Awakens’ 10th anniversary, Star Wars Celebration Japan, Andor season two, and Star Wars: Visions season three.

The campaign will spotlight nostalgic and new Star Wars content via must-have collectibles, stunning new apparel pieces, innovative toys and everything in-between, with a special focus on products inspired by lightsabers, ships and droids.

Throughout the year, fans can expect new product reveals and launches from brands including Hasbro, LEGO, Funko, Citizen Watch, Jazwares, RSVLTS, RockLove Jewelry, Topps, and more – plus fun surprises!

Whether building iconic starships with LEGO Star Wars sets, collecting Funko Pop! bobbleheads of favorite characters, honing skills with a Hasbro Lightsaber, or sporting the latest Star Wars apparel, Power the Force celebrates what supercharges the Star Wars fandom. Fans can continue to power their Star Wars fandom with recently announced and released products from around the galaxy.

Here are today’s product reveals including new items from Bandai, Citizen, Disney Store, EFX, Fantasy Flight Games, Funko, Girl’s Crew, Hasbro, Just Play, RockLove and the LEGO Group.

  • Bandai Namco | Star Wars Darth Vader Tamagotchi with Silicone Case
  • Citizen | Ahsoka Tano and Rebel Starfighter Boxed Set
  • Disney Store | D-0 Interactive Remote Control Droid, and Star Wars Battle Droid Battle Pack – Micro Galaxy Squadron,
  • EFX Collectibles | Star Wars: Episode I – The Phantom Menace Obi-Wan Kenobi Lightsaber
  • Fantasy Flight Games | Star Wars: Unlimited The Trading Card Game – Jump to Lightspeed Booster Packs
  • Funko | POP! Star Wars: Book of Boba Fett – Boba Fett (Retro), The Clone Wars – Fives (Retro), Darth Vader (Retro) and The Phantom Menace – Kylo Ren (Retro)
  • Girl’s Crew | Star Wars Sparks Fly Bracelet and Sparks Fly Droids Ear Cuff + Studs
  • Hasbro | Mixmashers Star Wars Boba Fett, Chewbacca, Darth Maul and Stormtrooper
  • Hasbro | Star Wars Non-Electronic Lightsaber – Darth Vader, Luke Skywalker and Master Yoda
  • Hasbro | Star Wars Epic World of Action Ultimate Mech Force Suit – Darth Vader, Stormtrooper, The Mandalorian
  • Just Play | Star Wars Doorables Squish Squadron Blind Capsule
  • RockLove | Star Wars x RockLove AT-AT and AT-ST Necklaces
  • The LEGO Group | AT-AT Driver Helmet

Happy hunting!

James Burns
James is an active member of the Star Wars collecting community, and is the Brand Director for Jedi News. James is also the host of the Star Wars Collectors Cast, and co-host of RADIO 1138 on the Jedi News Network.