LEGO has sent out their official product press release for SDCC 2016. The intro as well as the relevant portion of the press release that pertains to Star Wars has been copied below.
LEGO Systems Previews New LEGO’ BrickHeadz Collectible Series Along with 2017 Construction sets San Diego Comic-Con International
SAN DIEGO (July 20, 2016) ‘ LEGO Systems, Inc. announced LEGO’ BrickHeadz, a new product line for fans to collect, build and showcase LEGO’ versions of iconic characters and super heroes in conjunction with San Diego Comic-Con International (SDCC), the world’s largest comic and entertainment convention. The company will participate at SDCC for the 16th year and will delight show attendees with extraordinary life-sized LEGO models, exclusive sneak peeks of 2017 LEGO building sets, one-of-a-kind minifigure giveaways, and hands-on building fun with thousands of LEGO bricks at booth #2829 in Hall D at the San Diego Convention Center, July 21-24. The company also detailed the special activities, product giveaways and exclusive retail offerings which will be available for all San Diego Comic-Con International attendees.
‘Each year our team looks forward to attending San Diego Comic-Con to unveil new products and life-sized LEGO models inspired by some of the most popular entertainment properties in the world,’ said Amanda Santoro, brand relations manager, LEGO Systems, Inc. ‘This year, show attendees will be the first in the world to preview our new, fan-friendly, collectible line of LEGO BrickHeadz, share a photo moment with new LEGO statues, and lend a hand to LEGO Master Builders as they assemble larger-than-life LEGO models.’
Star Wars
LEGO Star Wars’ fans eagerly awaiting the upcoming film premiere of Rogue One: A Star Wars Story will be thrilled to see an over 6-foot tall life-sized model of the film’s new Death Trooper’, which took LEGO Master Builders 349 hours to build and contains 27,202 LEGO bricks.
