The Toy Association has just revealed the winners for the Toy of the Year (TOTY) 2021 Awards, with Star Wars winning in all the categories it was nominated in.
Star Wars products won in the categories for Construction – LEGO The Razor Crest, Plush – The Child Plush (11″) from Mattel, Innovation – Hasbro’s Animatronic The Child and for License of the Year – Star Wars: The Mandalorian.
In addition, Hasbro won the Toy of the Year award for Animatronic Edition of The Child!
CONSTRUCTION TOY OF THE YEAR
Toys that include building as the primary play pattern
• BRIO Motor Set (BRIO)
• LEGO Friends Rescue Mission Boat (LEGO)
• LEGO Star Wars The Razor Crest (LEGO) – WINNER
• MEGA Construx Halo – Pelican Inbound (Mattel)
• Plus-Plus GO! Street Racing Super Set (Plus-Plus)
• Snap Ships Sabre XF-23 Interceptor (PlayMonster)
• SolarBots: 8-in-1 Solar Robot Kit (Thames & Kosmos)
INNOVATIVE TOY OF THE YEAR
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value
• Alexa 2-in-1 Kitchen and Market (KidKraft)
• Crayola Light-Up Tracing Pad with Eye-Soft-Technology (Crayola LLC)
• Go Go Bird (Zing)
• KidiZoom Creator Cam (VTech)
• LEGO Super Mario Adventures with Mario Starter Course (LEGO)
• L.O.L. Surprise! O.M.G. Remix Super Surprise (MGA Entertainment)
• Squeakee (Moose Toys)
• Star Wars The Child Animatronic Edition Toy (Hasbro) – WINNER
LICENSE OF THE YEAR
Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property
• Baby Shark (Pingfong)
• Blue’s Clues & You (Nickelodeon)
• L.O.L. Surprise! (MGA Entertainment)
• Marvel (Marvel)
• PAW Patrol: Dino Rescue (Spin Master and Nickelodeon)
• Pokémon (The Pokémon Company International)
• Ryan’s World (pocket.watch)
• Star Wars: The Mandalorian (Disney) – WINNER
PLUSH TOY OF THE YEAR
Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features
• Dolce Primo Kangaroo (Magformers)
• Eco Nation (Aurora World, Inc.)
• Little Rebels Dolls (Little Rebels Inc.)
• Shore Buddies (Shore Buddies)
• Star Wars: The Mandalorian The Child 11” Plush (Mattel) – WINNER
• Story Magic Unicorn Dream Dollhouse (Horizon Group USA)
• Whatsitsface (Whatsitsface)
The finalists were selected from 557 nominees submitted by 205 companies. 18 judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in categories relevant to their areas of expertise. The judges then participated in a discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.
All proceeds from the TOTY program are donated to The Toy Foundation, which delivers the magic of play to millions of children in vulnerable situations through industry-wide toy donations and cash contributions.
Congratulations to all of the finalists and subsequent winners including products from Hasbro, LEGO and Mattel. This is the way!
