World-leading darts manufacturer, Target Darts, have announced a new collaboration with Disney to develop a new range of cutting-edge products inspired by the Star Wars franchise across Europe, the Middle East and Asia. Get ready to take flight…
This landmark collaboration will combine Target Darts brand’s unique premium products and innovative design, with the storytelling power of two of the most beloved franchises in entertainment history.
Target’s precision-engineered products are trusted by some of the sport’s biggest names, including current PDC World Champion and teen sensation Luke Littler, 16-time World Champion Phil ‘The Power’ Taylor, and 2025 Premier League stars Rob Cross, Nathan Aspinall, Chris Dobey, and Stephen Bunting.
Over the course of the partnership, Target will unveil a wide range of exclusive and limited-edition products for darts fans and Star Wars™ enthusiasts of all ages, including darts, dartboards, and accessories that celebrate and pay tribute to the iconic characters from the Star Wars galaxy such as Luke Skywalker and Darth Vader.
“This partnership with Disney Consumer Products is truly a gamechanger, not just for darts, but for how sport and storytelling can come together” said James Tattersall, Group CEO at Target Darts.
“The Star Wars™ franchise is more than entertainment, it’s a cultural force that has inspired generations of fans and just like darts, it brings people together through shared passion, excitement and imagination.
“We’re opening the door to a whole new way of experiencing darts, and we’re honoured to be part of this journey with Disney to create even more magical connections for consumers from around the world.”
James Butcher, Creative Director at Target Darts added: “We’ve been telling stories in and around our product for years at Target. Bringing iconic Star Wars™ assets into that way of thinking was a natural fit. The product we’ve created is pure Target and pure Star Wars™.”
More on this new partnership coming soon!
