Fans can experience an out-of-this-world Star Wars HOLOCREATOR experience at this week’s SDCC, in support of Coca-Cola x Star Wars: Refresh Your Galaxy, celebrating the power of connection and fandom, at 333 First Ave, San Diego.
Fans can experience an out-of-this-world Star Wars experience at San Diego Comic-Con.Taking place throughout the entire convention weekend and located just steps from the convention center, the four-day custom activation built in partnership with Fandom, the world’s largest fan platform, invites fans into a galaxy far, far away called the HOLOCREATOR. The activation is in support of “Coca-Cola x Star Wars: Refresh Your Galaxy,” Coca-Cola’s latest campaign, celebrating the power of connection and fandom that brings us together through the iconic Star Wars universe.
• Fans can experience the beloved Star Wars brand in real life by stepping inside a custom Coca-Cola-themed augmented reality (AR) experience – the HOLOCREATOR – to record their very own holographic message with memorable Star Wars inspired backdrops and bring to life galactic moments in a personalized way.
• Attendees will also receive limited-edition Star Wars character design cans and bottles, available at the event while supplies last.
• Fans will be able to share with family and friends at home uplifting messages of community and connection in the style of a Star Wars hologram transmission.
• This Comic-Con takeover is a key moment in a broader, month-long North American collaboration between Fandom and Coca-Cola that includes experiential activations, custom content, social, and media across the U.S. and Canada.
WHERE: San Diego Comic-Con Convention Center Offsite Activation – 333 First Ave, San Diego, 92113
WHEN: Thursday, July 24 – Saturday, July 26 from 10:30am – 7pm and Sunday, July 27 from 11am – 4pm
