San Diego Comic-Con kicked off early this year with Hasbro’s signature Brand Preview Breakfast, held Thursday morning at the Ultimate SkyBox overlooking downtown. This invite-only event gave guests a chance to start their day with a hot meal and sweeping city views, but the real star was the exclusive sneak peek at Hasbro’s latest toy lines and collector favorites.
From Transformers and G.I. Joe to Beyblade X and Magic: The Gathering, the lineup included something for every fandom. Attendees also got an early look at upcoming releases from Dungeons & Dragons, Power Rangers, and Play-Doh, plus Hasbro’s premier collaboration brands — Marvel and Star Wars — in partnership with The Walt Disney Company.
Here are my images of the Star Wars products Hasbro brought to the breakfast including a new reveal for each of The Black Series and The Vintage Collection:
Full highlights from the convention floor coming soon, but this was a strong start to Comic-Con 2025.
