Congratulations to LEGO who have two sets in the DreamToys UK Top 20 toys for this Christmas, the Harry Potter Hogwarts Castle & Grounds (#76419) and Ahsoka Tano’s T-6 Jedi Shuttle (#75362), the only Star Wars product in the list.
Here is the press release and full list for 2023…
The Toy Retailers Association has today unveiled the DreamToys top 20 toys for Christmas, helping families make informed decisions when buying toys for the festive season.
Selected by an independent panel of toy retailers and toy experts from small independents to large national chains, DreamToys is the most authoritative prediction of what are expected to be the hottest new toys on the high street this festive season.
This year, the panel expanded its selection from 12 to 20 toys to showcase a wider mixture of ranges. The panel of retailers picked these toys based on the value they bring to playtime, the play patterns they inspire, the emerging trends they represent, or as the hero line in a range of toys that offers price points for every budget. All toys were chosen to provide inspiration to gift givers across all ages and budgets.
“The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market,” commented Paul Reader, chair of the DreamToys selection committee. “Christmas is a magical time of the year, particularly for children, and this list provides gift givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.”
“From the year’s biggest blockbusters, tech inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer. The top 20 will be highly sought after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment. However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.”
All prices quoted as RRPs, market price may vary from retailer to retailer.
Product Name
Supplier
RRP
Barbie Pop Reveal
Mattel
£26.99
Beast Lab
Moose
£89.99
Bitzee Interactive Pet
Spin Master
£32.99
Cookeez Makery Oven Playset
Moose
£39.99
Fingerlings Monkey
Character Options
£17.99
Fluffie Stuffiez Large Plush
MGA Ent
£34.99
Harry Potter Hogwarts Castle & Grounds
LEGO
£149.99
Hot Wheels City Ultimate Hauler
Mattel
£94.99
L.O.L. Surprise! Magic Flyers
MGA Ent
£36.99
Little Live Pets My Puppy’s Home
Moose
£64.99
Miniverse – Make It Mini Kitchen
MGA Ent
£44.99
MINTiD Dog-E
Character Options
£89.99
PAW Patrol Mighty Movie – Skye Deluxe Vehicle
Spin Master
£49.99
Pictionary vs AI
Mattel
£23.99
Pokémon 151 Elite Trainer
Asmodee UK
£52.99
Squishmallows 7.5″
Jazwares
£8.99
Star Wars Ahsoka Starship
LEGO
£64.99
Super Mario Movie 7″ Feature Bowser Figure
Jakks Pacific
£34.99
Teenage Mutant Ninja Turtles Movie Pizza Fire Van
Character Options
£39.99
Twister Air
Hasbro
£24.99
Melissa Symonds, Executive Director of UK Toys at Circana (the toy data tracking experts), added “With more than £1bn spent on toys each Christmas, the festive season remains the most important time of year of the toy industry. Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children”
“The UK toy industry continues to be one of the most competitive markets for consumers to buy good quality presents at affordable prices during the Christmas shopping season.
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