The winners of the 58th annual UK Toy Industry Awards have been announced on the eve of London Toy Fair, including Mattel as Toy Supplier of the Year, Smyths as Toy Retailer of the Year, Squishmallow 7.5inch from Jazwares as Toy of the Year, and the LEGO Star Wars Hoth AT-ST (#75322) as Construction Toy of the Year.
Here are the winners in full, congratulations to all: –
Toy Retailer of the Year
• Independent Toy Retailer of the Year (single store) – Toys N Tuck
• Independent Multi-Store Toy Retailer of the Year (multi store) – Toy Barnhaus
• Multiple Toy Retailer of the Year -SMF Toytown
• Omnichannel Toy Retailer of the Year – Smyths Toys
• Online Excellence Award – The Very Group
• Judges’ Special Recognition Award – Toymaster
• Judges’ Special Recognition Award – AISOverall Toy Retailer of the Year – Smyths Toys
Toy and Supplier of the Year
• Action Toy of the Year – Heroes of Goo-Jit-Zu Goo Shifters Hero Pack, Character Options
• Construction Toy of the Year – Hoth AT-ST, The Lego Group
• Kidult Toy of the Year – Technic McLaren Formula 1 Race Car, The Lego Group
• Most Innovative Toy of the Year – Little Live Pets Mama Surprise, Moose Toys
• Heritage Toy of the Year – Hot Wheels 1:64 car, Mattel
• Doll of The Year – Rainbow High Core Fashion Assortment, MGA Entertainment
• Movie Licence of the Year – Jurassic World, Mattel
• Preschool Licence of the Year – Gabby’s Dollhouse, Spin Master
• Collectible Toy of The Year – Pokémon Booster Cards, AsmodeeToy of the Year – Squishmallow 7.5″, Jazwares
Toy Supplier of the Year – Mattel
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