After making the decision to move Toy Fair New York 2021 off its normal February time frame in response to the COVID-19 pandemic, The Toy Association has announced that the plan is to hold the 2021 event on May 1-4 at the Javits Center. These dates are not officially sent in stone yet, but it’s extremely positive to hear TFNY could potentially be taking place only a few months later than usual (and when the weather here in New York is obviously much warner). Check out the intro to The Toy Association’s announcement copied below and then click here for the full read.
Call it “pursuing the possible,” or perhaps “optimistic realism,” but whatever the take, The Toy Association is planning to bring the industry back together as soon as it’s safe and possible to do so – and we are aiming for May 1 to 4, 2021 at the Jacob K. Javits Center in New York City.
We have been presented with a window in the opening days of May and we are willing, ready, and able to put resources toward the show and any other projects that will continue to help members grow their businesses.
When the time was right to provide a digital solution, we did just that by leveraging our existing technology to build and offer Toy Fair Everywhere digital market weeks. When the time was right to provide companies with private virtual preview opportunities with key retailers – Target, Toys“R”Us Canada, and Meijer – we did. And when the time is right for a return to in-person meetings, we will make it happen. While none of us can be certain what the nation and world will look like some seven months in the distance, we all need the promise of a future for the toy and play industry, a return to a degree of business normalcy, and to reclaim some aspects of our collective pre-COVID-19 lives.
