The British Toy and Hobby Association has today announced that Toy Fair 2021 has been cancelled due to the ongoing COVID-19 pandemic.
A statement from the BTHA reads:
“We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place.
“This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic. The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.
“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to all exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 January.”
The BTHA has also confirmed that there will be no virtual alternative to the 2021 show, however it will be offering all exhibitors an extended exhibitor listing on its website with an opportunity to add company information, links, product photos and videos.
The organisation will also be refunding all money paid already for stand space for 2021. Those in need of refunds are asked to contact Tracey@btha.co.uk
Unlike the US Toy Fair in New York that has been resheduled to early May 2021, the UK Toy Fair will not return until January 2022.
