Aston Martin and Star Wars, two globally recognised marques united by design, innovation and creativity, are coming together to celebrate the 50th Anniversary of the saga through a year-long celebrations from January 2027.
Aston Martin today joins a landmark global year-long celebration with Disney and Lucasfilm marking 50 years of Star Wars, one of the most enduring cultural phenomena in cinematic history.
First released in 1977, Star Wars – later retitled Star Wars: A New Hope – redefined modern storytelling and inspired generations of audiences around the world.
Bringing together two iconic brands renowned for creating worlds of escapism, this unique collaboration will celebrate the artistry of British ultra-luxury craftsmanship and cinematic storytelling through a series of activations and collaborations across the anniversary year.
Finbar McFall, Global Director of Marketing & SVO at Aston Martin says: “For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world. At Aston Martin, we share the same commitment to creating products and experiences with distinctive character and lasting emotional resonance, making this a natural and exciting collaboration.”
The announcement comes as Lucasfilm prepares an extensive programme celebrating the legacy and future of Star Wars,including the theatrical run of Star Wars (1977). Further details of Aston Martin’s Star Wars 50th anniversary programme will be announced in early 2027.
