After postponing his retirement as Disney CEO, Bob Iger finally stood down at the end of February passing the mantle to the Bob Chapek, the then chairman of Disney Parks, Experiences and Products. Just six weeks on, and it seems Iger has returned to the role to deal with the COVID-19 pandemic that is costing Disney around $30 million/day. The New York Times takes a look at the situation concerning Disney, its future and the 223,000 people it employees.
After a few weeks of letting Mr. Chapek take charge, Mr. Iger smoothly reasserted control, BlueJeans video call by BlueJeans video call. (Disney does not use Zoom for its meetings for security reasons.)
The new, nominal chief executive is referred to, almost kindergarten style, as “Bob C,” while Mr. Iger is still just “Bob.” And his title is “executive chairman” — emphasis on the first word.
Mr. Iger is now intensely focused on remaking a company that will emerge, he believes, deeply changed by the crisis. The sketch he has drawn for associates offers a glimpse at the post-pandemic future: It’s a Disney with fewer employees, leading the new and uncertain business of how to gather people safely for entertainment.
“It’s a matter of great good fortune that he didn’t just leave,” said Richard Plepler, the former HBO chief. “This is a moment where people first and foremost are looking to an example of leadership that has proved itself over an extended period of time — and Bob personifies that.”
There has been a glimmer of good news in the introduction of Disney+. The company’s troubled share price jumped about 7 percent in after-hours trading last Wednesday on the news that the streaming service had attracted 50 million subscribers. But the project is still an investment, years away from generating revenue that could replace a big movie opening in theaters. And the service is desperate for new content — at a time when television and film production has ground to a halt.
This all means the company is losing as much as $30 million or more a day, the media industry analyst Hal Vogel estimated in an interview. The company borrowed $6 billion at the end of March, a sign both of its desperate plight and lenders’ confidence that it could rebound.
In an emergency like this, Mr. Iger said, he had no choice but to abandon his plan to pull back. “A crisis of this magnitude, and its impact on Disney, would necessarily result in my actively helping Bob [Chapek] and the company contend with it, particularly since I ran the company for 15 years!” he said in his email.
The company employed 223,000 as of last summer, and won’t say how many workers are furloughed, but the numbers are huge. It includes more than 30,000 workers in the California resort business alone, according to the president of Workers United Local 50 that represents some of those workers, Chris Duarte. Another 43,000 workers in Florida will be furloughed, the company confirmed on Sunday. All the workers will keep their benefits, but their last paychecks come April 19.
The mood at Disney is “dire,” said a person who has done projects with the company. “They’re covering the mirrors and ripping clothes.”
Mr. Iger, meanwhile, is trying to figure out what the company will look like after the crisis. One central challenge is to establish best practices for the company and the industry on how to bring people back to the parks and rides while avoiding the virus’s spread — using measures like taking visitors’ temperatures
