There’s no denying the power of the brick as LEGO sales continue to rocket through the roof.
The Lego Group delivered a turnover of DKK 14,142m in the first half of 2015, in addition to expanding its factories and increasing investments on the responsibility agenda.
First half sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as Lego Ninjago, Lego Elves and Lego Creator.
Lego group president and CEO Jørgen Vig Knudstorp commented: “We are pleased that we have again been able to develop exciting and fun play experiences that really appeal to children all over the world. A strong performance across the entire product range enabled us to deliver a highly satisfactory result for the first half of 2015. It is a great achievement and a result of the hard work of more than 15,000 Lego colleagues around the world. This is especially encouraging since we compare to 2014 when The Lego Movie products boosted our performance. While it is still early to estimate full year results, we expect another satisfactory result for the full year.”