Topps (via ToyWorldMag) are reporting excellent sales and customer feedback on it’s new Force Attax Extra trading cards:
In its first week on sale, packet sales were the highest recorded across all of the company’s entertainment lines in the past year.
Force Attax Extra is the second wave of Star Wars themed trading cards to be launched by Topps, following the Force Attax launch in December 2015. Force Attax Extra, which was released in March 2016, is based solely on the newest movie, Star Wars: The Force Awakens, featuring new stats and limited edition cards.
The introduction of the trading cards was supported by a PR and marketing programme which included TV support.
“We expected the launch of Force Attax Extra to be successful, seeing as it purely reflects Star Wars: The Force Awakens, which was a big box office hit,” said Louise Ramplin, head of entertainment marketing at Topps Europe. “However, we couldn’t have predicted the size of the reaction we have seen from consumers. These amazing retail results prove just how popular Star Wars continues to be with fans, and how hungry these enthusiasts are for collectibles.”