Egmont UK’s Star Wars magazine publications have posted stellar sales numbers in the Audit Bureau of Circulations (ABC) report for the first six months of the year. The ABC list records sales performance for registered publications in the UK.
LEGO Star Wars magazine has seen a 37.8% rise period on period resulting in an ABC of 80,012, leaving it fourth in the UK’s Top 200 UK Consumer Comic Titles. Recent covermounts have included stunning LEGO polybags with unique builds such as an Acklay.
Star Wars Adventures has a ABC of 38,014, matching it’s prior period performance of 38,008. For me this is one of the most fun childrens publications, crammed full of great content.
Star Wars Rebels is not a registered publication, and thus its performance is not published.
Jo Doubtfire, Publisher of Egmont’s Disney magazines portfolio said ‘We are thrilled with the success of LEGO® Star Wars™ magazine. The title combines two of the most popular children’s brands and young fans delight in interacting with their favourite characters through the stories and activities in the pages of the magazine. Plus, our highly collectable covermount programme really supports this.’
Cally Poplak, Managing Director of Egmont Publishing UK said: ‘I’m delighted with Egmont’s performance in this round of ABC’s. The children’s sector of the UK magazine market continues to thrive and we know from our research that parents value the physicality and the package printed magazines offer – they appreciate how they offer time away from screens and enable them to spend time doing activities and reading with their children.”
As a comparison, the Star Wars comic under Titan had a regular ABC figure of circa 25,000.
Congratulations to the Egmont team, whom continue to publish some of the most unique, and high quality Star Wars publications both in magazines and books, for the continued sales success.
Congratulations to the Egmont team, whom continue to publish some of the most unique, and high quality Star Wars publications both in magazines and books, for the continued sales success.
