After the huge success of his first book A New Proof, now on its third reprint, Mattias Rendahl gives us the sequel, The Cromalin Strikes Back, focusing on the Kenner packaging design through The Empire Strikes Back. Read on for more details and page spreads.
After 5 years of hard work, assembling photos and information from collectors and ex-Kenner employee’s all over the world, retouching hundreds of pictures, writing etc etc; THE CROMALIN STRIKES BACK is finally done, over 100 more pages than the first book (which also is available again after a third printing).
The sequel to A NEW PROOF: KENNER PACKAGING DESIGN 1977-1979 spotlights vintage Star Wars action figure packaging design through the Empire Strikes Back (1980-82) years. Explore insights into how proof cards were used at Kenner, a step by step guide to the action figure blistercard creation process, comprehensive checklists and explanations of known proof cards and Cromalins, along with former Kenner employee interviews and much more. Discover the pre-digital, old-school era of design that drove Kenner’s ground breaking toyline, and helped make it such a pivotal part of our pop culture world.
Both books are available for pre-order now. Will ship late November.
Take the link below to order your copy of The Cromalin Strikes Back, and to order A New Proof if you missed out on it, with both shipping November 2020. Happy reading!
