The Official Star Wars Site has confirmed that global visual entertainment services company Prime Focus will oversee the conversion of The Phantom Menace and the other 5 episodes of the saga into 3D, with Episode 1 arriving on theater screens on 10th February, 2012.
George Lucas had this to say of the announcement.
Visual Effects Supervisor for ILM John Knoll added“”It was incredibly important to me that we have the technology, the resources and the time to do this right. I’m very happy with the results I’ve been seeing on Episode I.”
“Getting really good results from stereo conversion requires a lot of attention to detail and it is imperative that you take the time to get it right — and that’s just what we’re doing,” said Knoll. “We’re taking a different approach than you might expect. George’s vision has been to add dimension to the film in subtle ways. This isn’t a novelty conversion, with things jumping out at the audience; our goal has been to enhance the classic Star Wars theatrical experience, utilizing the latest cinematic tools and techniques.”