Aggressive Negotiations #375: Star Wars Merchandising

By
James Burns
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This week Matt and John explore the role of merchandising in Star Wars’ enduring popularity through the decades, and debate whether the treasures of the past hold a key for the franchise’s future as well.

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SOURCEAggressive Negotiations
James Burns
James Burns
James is an active member of the Star Wars collecting community, and is the Brand Director for Jedi News. James is also the host of the Star Wars Collectors Cast, and co-host of RADIO 1138 on the Jedi News Network.
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