Mattel has detailed new plans to reduce its greenhouse gas emissions by 50 per cent and achieve zero manufacturing waste by 2030 in its recently released 2020 Citizenship Report.
The Citizenship report features updated Environmental, Social, and Governance strategy and goals, while underscoring the toy maker’s previously announced goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030.
The company’s strategy and goals are organised in three pillars, each represented the ESG areas where it believes it can have the greatest impact: Sustainable Design and Development, Responsible Sourcing and Production, and Thriving and Inclusive Communities.
“As a purpose-driven company, we take our role as a responsible corporate citizen very seriously,” said Ynon Kreiz, chairman and CEO, Mattel. “Our updated ESG strategy serves to build upon a solid foundation and leverages additional opportunities to manage our business more sustainably in a rapidly changing world.
“We are aiming to have a positive influence on the world around us while continuing to execute our transformation strategy and advance our purpose to empower the next generation to explore the wonder of childhood and reach their full potential.”
Under the Sustainable Design and Development pillar, Mattel’s strategy is to develop products and experiences that are better for the environment by integrating sustainable materials and principles of product stewardship and circular design.
The company continues to make progress in support of its goal to achieve 100 per cent recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. Last month, Mattel launched Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastics. Mattel also recently announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets, and packaging, with 100 per cent recycled, recyclable, or bio-based plastic materials by 2030, as well as Mattel Playback, a toy takeback program designed to recover and reuse materials from old Mattel toys for future Mattel products.
