Given that it’s unlikely we will ever see Wayne’s World-level product placement in a Star Wars movie, sponsorship deals are increasingly essential. Today the General manager of Lucasfilm, Lynwen Brennan announced that Duracell, General Mills, Gillette, Nissan and Verizon would be the five chosen corporate sponsors for Rogue One: A Star Wars Story.
‘We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One. This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.”
