Hasbro Pulse provides readers with an informative look at the creative process utilized by Hasbro team members in redesigning the packaging look for The Black Series 6″ figures that was officially revealed last week. They take us on a brief journey through the evolution of the line’s packaging design phase including some of the concept pieces that were being considered throughout the years.
Check out the intro to their article below and then click here for more.
The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the packages that hold the Black Series characters safely on shelf are nearly as important to many collectors as the figures themselves. We love the look of the new packages, which pay homage not only to the characters, but the iconic scenes of the Star Wars Galaxy.
But what goes into designing that look? Why have we changed the look over the years? How did we get here from where we started? If these are questions you’ve asked yourself, get ready… we talked to members of the Star Wars brand design and product design teams to peek behind the curtain and get some answers.
