Hasbro has announced its full results for the 4th quarter and full year 2025, with increased revenue by 14% predominantly driven by +45% growth in the Wizards of the Coast and Digital Gaming segment, but sales for Furby, Star Wars and Transformers were down.
Magic: The Gathering ended up having its strongest year ever, +59% versus the previous year, with highlights including a successful Q4 Avatar: The Last Airbender set plus ongoing strength in its back catalogue and Secret Lair.
Consumer Products Segment Revenue decreased by -4%, which was better than expected, as shifts in retail order timing impacted full year results. Highlights include growth in Peppa Pig, Hasbro Gaming, Transformers, Marvel and Beyblade.
In the fourth quarter, revenue increased by +31% compared with the previous year, with growth in Wizards and Digital Gaming (+86%) and Consumer Products (+7%)
Commenting on the results, Chief Executive Officer Chris Cocks said: “I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy. We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026.”
To coincide with the results being unveiled, there was also an announcement confirming that Hasbro has secured a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for the Harry Potter franchise, beginning in 2027. The agreement coincides with the upcoming HBO Original Harry Potter series, which is scheduled to make its debut next year.
Under the partnership, Hasbro will develop a range of products inspired by both the films and the new HBO series, including dolls, role play items, action figures, collectibles, interactive plush, and board games. Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro commented: “The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans.”
Read the full press release from Hasbro here.
