Hasbro officially kicked off SDCC 2026 this morning with its annual Brand Preview Breakfast, giving members of the media an early look at what’s coming from several of its biggest brands, including some new Star Wars reveals!
For Star Wars collectors, the highlights included the reveal of a new Black Series Embo, a Vintage Collection X-wing Fighter, a wearable Captain Enoch electronic helmet, and a Thermal Detonator collectible replica, all of which drew plenty of attention from attendees.
Beyond Star Wars, Hasbro also showcased upcoming products from Marvel Legends, G.I. Joe Classified, Transformers, Ghostbusters, The Legend of Zelda, Street Fighter, and more.
We’ll have more coverage of the Star Wars reveals as additional details become available. In the meantime, enjoy our exclusive photo gallery from this morning’s Hasbro Brand Preview Breakfast at SDCC 2026.
