Following on from the 4% global increase in toy sales reported in the first half of 2018, we can now look at the top ten global toy properties. The data comes from 13 international markets tracked by The NPD Group.
“Traditional play patterns, collectibles, social media, and innovation are the major themes we saw trending globally in the first six months of the year, and I expect they will continue to accelerate. More than entertainment, brands have been an important trend to move the needle for the industry so far this year,” said Frédérique Tutt, global toys industry analyst at The NPD Group. “Some key themes have also emerged or have been increasing in popularity, such as dinosaurs and unicorns on the one hand, and slime or toilet humour on the other.”
