Tag: NPD
Adults Buying Toys for Themselves Provides Biggest Source of Growth for Industry
There are two things keeping the toy industry afloat right now, inflation and a consumer group known as “kidults”, with the latter responsible for one-fourth of all toy sales annually, around $9 billion, according to data from the NPD Group.
Brexit Fears Hit Retail, UK Toy Market Stands Firm
Despite a drop of seven per cent in toy sales for the year, the UK market still brought in an impressive £3.3 billion.
‘Star Wars’ Is #3 Global Toy Property
In the first half of 2018, Star Wars is the third global toy property behind MGA's L.O.L. Surprise! and Total Marvel.