With San Diego Comic-Con 2025 about to get into full-swing, Star Wars fans have plenty to look forward to on the show floor and beyond. Disney Consumer Products and its partners are bringing a galaxy’s worth of exclusives, collectibles, and fan experiences — including an innovative activation from Coca-Cola that brings Star Wars holograms to life.
SDCC Exclusives and Collectibles from a Galaxy Far, Far Away
This year’s lineup features a wide range of SDCC exclusives and first-to-market items:
- Hasbro Star Wars: The Black Series — Anakin Skywalker and Obi-Wan Kenobi figures
- Iron Studios Darth Vader MiniCo Collectible
- Live Aurebesh Jewelry Engraving by RockLove at the Lucasfilm Pavilion
- Fisher Price Little People Collector™ Deadpool set
- KidRobot Donut Riot Homer Vinyl Figure
- Loungefly Fantastic Four Uniform Backpack
These collectibles are just a sampling of the many releases fans can expect across the Lucasfilm, Marvel, and 20th Century Studios booths.
Star Wars Panels Worth Lining Up For
Friday, July 25 is shaping up to be a major day for Star Wars fans:
- Lucasfilm Publishing: Stories from a Galaxy Far, Far Away
- Lucasfilm: High-End Star Wars Collectibles
- Hasbro Star Wars Panel
- The Saga Museum Panel
These sessions promise new insights into storytelling, product reveals, and collectibles from the Star Wars universe. Plus, on Sunday, George Lucas will make his San Diego Comic-Con debut in Hall H with a panel on the Lucasum Museum of Narrative Art.
Coca-Cola Brings the HOLOCREATOR to Comic-Con
One of the most exciting activations outside the convention center is Coca-Cola’s “HOLOCREATOR” experience, developed in partnership with Fandom. This immersive event invites fans into an augmented reality Star Wars experience where they can:
- Record their own personalized holographic message, styled like classic Star Wars transmissions
- Explore AR Star Wars backdrops and galactic environments
- Take home limited-edition Coca-Cola Star Wars character cans and bottles
- Share their message of fandom, connection, and community with friends and family
This marks a major moment in Coca-Cola’s “Refresh Your Galaxy” campaign and is a can’t-miss for fans seeking a mix of nostalgia and innovation.
Hasbro Press Breakfast Kicks Things Off
Comic-Con begins early for members of the press with the Hasbro Brand Preview Breakfast, an invite-only event where attendees can:
- Enjoy breakfast and drinks
- Get a first look at upcoming products from Hasbro’s biggest brands — including Star Wars, Marvel, Transformers, GI Joe, Dungeons & Dragons, Ghostbusters, Beyblade, and more
- Chat with members of the Hasbro brand team before the show officially opens
This annual kickoff is always a great way to set the tone for the week and get hands-on with what’s coming soon to collectors’ shelves.
Coming Soon: My Coverage from the Floor
I’ll be bringing a full wrap-up of the Hasbro Preview Breakfast, the always-epic Her Universe Fashion Show on Thursday night, and as many events and panels as I can cover throughout the weekend. Plus, look out for exclusive photos from the Lucasfilm Pavilion and a full preview of the vendor booths from Preview Night.
Stay tuned — more updates from the galaxy (and the convention floor) are coming soon!
