The Toy Foundation has unveiled 122 finalists, across 16 categories, for the 2027 US Toy of the Year (TOTY) Awards, with winners set to be announced on Friday, February 19th, 2027, at an event in New York on the evening before Toy Fair. Nominations include Hasbro’s Star Wars: Ultimate Grogu, the only Star Wars product on the list, alongside 8 nominations for the LEGO Group, with voting open now through January 6th, 2027.
Action Figure of the Year
- LEGO Spider-Man Hero Figure (76346)
Collectible of the Year
- LEGO Minifigures Shrek Series (71053)
Construction Toy of the Year
- LEGO One Piece The Going Merry Pirate Ship (75639)
- LEGO Editions FIFA World Cup Official Trophy (43020)
Educational Toy of the Year
- LEGO Technic NASA Artemis Space Launch System Rocket (42221)
Infant/Toddler Toy of the Year
- LEGO DUPLO 3 in 1 Construction Vehicles (10475)
Kidkult Toy of the Year
- LEGO Super Mario Donkey Kong Arcade (72051)
- Hasbro Star Wars: Ultimate Grogu
Tech Toy of the Year
- LEGO Pokémon SMART Play: Training House with Pikachu (72164)
