The artists from Industrial Light & Magic contributed visual effects to two original commercials as part of this weekend’s Super Bowl LX, Lucasfilm’s latest Star Wars film, The Mandalorian and Grogu, and the Taika Waititi directed Jurassic Park Xfinity spot.
Lucasfilm’s newest feature film from the Star Wars galaxy, The Mandalorian and Grogu, is set to premiere on May 22, 2026, and the original spot directed by Jon Favreau, “A New Journey Begins,” provided audiences with a touching moment between the production’s namesakes. ILM’s contributions include bringing the icy world of Hoth, along with a group of tauntaun creatures, to the screen alongside the beloved characters.
For another spot, ILM returned to one of its most iconic visual effects achievements with Steven Spielberg’s Jurassic Park (1993). For the new commercial directed by Taika Waititi in partnership with Xfinity, ILM created a Tyrannosaurus rex, Dilophosaurus, and a herd of Gallimimus, all inspired by the company’s work on the classic film.
Watch “A New Journey Begins”
Watch “Jurassic Park…Works”
