Deadline is reporting that the AMC-distributed concert film Taylor Swift: The Eras Tour has clocked $37M+ from the three big theater circuits, AMC, Regal and Cinemark, in its first 24 hours of presales, higher than Star Wars: The Force Awakens with presales of 20M.
The current opening weekend projection for Taylor Swift: The Eras Tour is $70M — at least right now. Box office sources are figuring that presales rep roughly 50% of the pic’s opening weekend. How is that? Female-skewing movies, i.e. Twilight, typically are front-loaded at the box office, and Swifties are heading to this in packs.
That opening weekend for The Eras Tour is poised to be a record debut for a concert movie, burying all other notable openings — and potentially all running domestic box office for the subgenre, i.e. Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ($31M opening, $65.2M final in 2008), Michael Jackson’s This Is It ($23.2M, $72M in 2009) and Justin Bieber: Never Say Never ($29.5M opening, $73M).
Eras Tour first-day presales don’t beat all things Marvel, as Avengers: Endgame posted $50M in its first day when tickets went on sale in 2019 — en route to being the No. 2-grossing film of all time worldwide.
AMC is handling the distribution of The Eras Tour via Variance Films booking. As we previously reported, AMC’s $26M first day of presales for the Sam Wrench-directed film was a record for the circuit, besting the $16.9M it did for Spider-Man: No Way Home in 2021.
Wanda Gierhart Fearing, Cinemark’s Chief Marketing and Content Officer, said of the concert film’s success so far: “The record-breaking advance sales happening at our theaters across the United States for Taylor Swift: The Eras Tour showcase the incomparable joy that comes from taking in unbelievable content in an immersive environment together with friends, family and fellow fans. … Her tour’s sensational attraction, which is now continuing across exhibition, drove frenzied traffic to our website and app the moment tickets went on sale, and we are ready for Swifties to be enchanted by this concert film in the unprecedented number of auditoriums we have booked to meet demand for the shared, musical experience.”
It seems the Force is strong with Taylor Swift.
