Panasonic in New Zealand are well into their promotions for Rogue One, giving fans the chance to win instant prizes. For our friends in the southern hemisphere here are all the details.
While there’s no shortage of Christmas campaigns vying for your attention, Panasonic have taken a different route this year and teamed up with Disney and Lucasfilm’s latest in the Star Wars franchise: Rogue One: A Star Wars Story.
Created and delivered by Method, Decode the Death Star gives customers, purchasing any participating Panasonic product, the chance to win instant prizes and go in the draw to win major prizes such as a private screening to the movie.
Available through eleven major Panasonic retail partners, customers are given a special decoder card that holds a hidden message using a chromatic decoding image. Prizes were revealed by using the card at one of the specially made, life size Deathtrooper standee decoder stations. Customers could then go online to claim their prize on the campaign website: www.decodetowin.co.nz.
A secondary promotion run through Countdown with Onecard gives customers a chance to go in the draw to win a $1,000 shopping spree and movie prize packs.
The 8-week campaign is fully supported by a variety of in-store POS, online digital banner campaigns, retail mailer catalogues, promotional website, billboard and Facebook promotions.
With the movie launching in cinemas 15th December, the promotion is proving to be a hit nationwide with Star Wars fans even showcasing it on dedicated fan sites.So, instead of the traditional Santa pic, why not get a selfie with a life size Deathtrooper instead?
