Last night’s The Mandalorian and Grogu Super Bowl spot was directed by Jon Favreau to give “a nod to classic Big Game spots of years past” as explained by Lucasfilm’s marketing brand lead Ryan Stankevich & Disney’s Executive VP of Creative Marketing Jackson George.
“Grogu is more than a character; he’s a pop culture phenomenon. Riding alongside the heroic Mandalorian, he brings lightness, humor, joy, and an instant emotional connection that transcends the moment,” said Disney’s executive VP of creative marketing Jackson George. “This Big Game spot celebrates how deeply we love and connect with these characters, reminds us of the fun, heart, and spectacle that defines ‘Star Wars,’ and offers a bite-sized promise of the experience audiences will get when they see these two beloved icons on the big screen.”
Lucasfilm’s marketing brand lead Ryan Stankevich said they wanted a Super Bowl spot that felt “instantly iconic, cinematic, and quintessentially ‘Star Wars.’”
“Our creative and marketing team landed on a unique concept that gave a nod to classic Big Game spots of years past,” Stankevich said. “It captured the warmth, humor, and emotional connection between these two beloved characters and was the perfect next step for our campaign as we lead up to their big screen debut this summer.”
Watch the trailer here; The Mandalorian & Grogu arrives on May 22nd, 2026.
