Pepsi’s Super Bowl LX spot, “The Choice,” directed by Academy Award®–winning filmmaker Taika Waititi, puts taste to the test as a cola‑loving polar bear takes the iconic Pepsi Challenge—and chooses Pepsi Zero Sugar. The spot brings the Pepsi Paradox to life, proving once again that when labels disappear, Pepsi wins on taste. Watch the journey of bold discovery and join America in rethinking its favorite cola.
